Last updated on December 22nd, 2020 at 11:11 am | This article was published at an earlier date and has been updated with new information.
Customer Experience | Video Marketing – Is Your Video Marketing Campaign Benefiting Your Customer Experience?
Video Marketing campaign to me is the most effective method of marketing that can vigorously skyrocket your profit when it is used accordingly.
Video content is revolutionizing the customer experience for different reasons. Video marketing is an exceptionally engaging method because it can be utilized at every stage of the customer journey. It gives a face and voice to a brand during the introductory phases of a marketing campaign and supports a smooth transition down the sales funnel.
Online video marketing also benefits in developing a social presence and ranking well on the SERPs (Search Engine Result Pages) as social platforms and search engines are favoring video content since numerous consumers prefer it over text articles and blog posts. Scaling video is also becoming simpler as more websites and platforms are integrating this content and things like live streaming are becoming more accessible to the content creators as well as the audience.
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In a recent study on the state of video marketing, researchers discovered that 83% of marketers believe the use of video is growing in importance. So, is your video marketing campaign benefitting your customer experience? Here we have mentioned some important factors that can help you in delivering better customer experience.
Illustrate pain-points in a video for better customer experience
Every bit of your video content needs to serve a purpose. The inspiration and ideation process should begin with the pain points of customers to effectively start making improvements to the customer experience. At the point when you are trying to promote a video, there should be an emotional interest that resonates with your potential customers on a personal level and clearly provides them with something beneficial.
Here explainer videos are a great option to effectively address pain-points that your potential customers might be experiencing, like how to use a product properly or show how your business can make a measurable positive impact on the daily life of a customer. Look for the most common questions, concerns, and complaints that your customer service department receives to gain inspiration for such pain-point videos. Try to create a good customer service experience.
Most consumers would rather watch a quick small video than reading an article when they’re looking for instructions or solutions, make sure to keep your content short and sweet while still hitting on the primary pain-points that clients experience. This method is being widely used in improving the customer experience in the banking sector too.
Write strong descriptions for video marketing
When you go to YouTube and look at videos, the sheer selection is almost overwhelming, and more videos are added each day. If you have any desire of grabbing the attention of your customers, you have to ensure that your videos are easy to find. Draft a strong description that outlines what is the benefit of watching for the viewer. Make sure the name of your video matches the actual content.
Be upfront about who you are and why you’re releasing a particular video for your viewers. Remember to avoid only selling something, because it’s a genuine turn off to consumers.
Sales and marketing for customer service and customer experience
As it is said ‘An image is worth a thousand words’ then how many words is a video worth? For a business that does any type of digital marketing or advertising, embedding video is simple and often a very cost-effective method. When done in the right manner, video creates a more personal touch that negates the coldness of a typical marketing message.
Selling in videos is harmful to customer experience
People don’t like video marketing` that tries to push a product/service in their faces or do hard sales. If your video looks more like spam than offering information or entertainment, viewers aren’t likely to watch it through to the end. Why would they? The video is only beneficial for you and not for the viewers.
Rather, think about what you’d want to know about as a customer. Neglecting the needs of customers won’t do any good to your business and you will lose your customers too, as Bob Hooey rightly said, “If you are not taking care of your customers, your competitor will.” Consider, what are the problems your customer or potential audience is trying to solve, and how can you help them get there? By offering that type of value in your videos, you are more likely to have an impact on the viewers.
Study Market to improve customer experience
Pay close attention to what others are doing with their video marketing campaigns. Study your competitors very carefully and come up with something unique, but make sure it falls within the parameters of what users want to see. At the same time, look at how big enterprises reach out to their customers. You will learn techniques from each of them that you can apply to your own video marketing campaigns.
Don’t be afraid of trying something new, but also be prepared to draw it back if it doesn’t communicate what message you want to send to your viewers.
As the video marketing trend continues to grow at an exponential pace, many businesses are looking for unique methods to include this highly visual tactic into their marketing strategy. The statistics around the effectiveness of video marketing are truly staggering; it is no wonder why its use and popularity continue to grow.
Video content can be used for far more powerful things than just advertising your business or product. It can transform the experience that your customer has with your brand no matter how or where they are interacting. Always remember what David Scott said, “Video Marketing Generates Audiences That becoming Consumers.”