Last updated on September 18th, 2020 at 09:36 pm | This article was published at an earlier date and has been updated with new information.
Creative Content Marketing Strategy – Best 5 tips for a Creative Content Marketing Strategy
The 5 tips for a Creative Content Marketing Strategy as the name implies, is a strategy that top online Marketers used to achieve a greater result in their online hustles. Our today’s article will prostrate more on these strategies and how you can apply them to your online marketing businesses.
With new mobile phones releasing so frequently and offering utmost competition to one another, it has become difficult for companies to make their product stand out amongst the herd of other mobile phone providers. Something similar had happened during the launch of Samsung Galaxy Note 10+. Samsung realized that it had to gauge the attention of thousands and millions of individuals while making them aware of the specifications of their new device.
So, Samsung narrowed down on one channel of communication that the millennial and the Gen Z love the most – Instagram. It then went on to create a Bandersnatch adventure which allowed the users to interact and navigate through different stories to unlock features by performing tasks. They are supposed to carry their new Samsung Galaxy Note 10+ safely to its destination while someone in the story snatches it away from them which they have to get back.
This interactive content piqued the interest of several audience sets. It involved 50 stories on 20 individual accounts to develop this adventure. Samsung communicated its message to its audience by building and developing an unconventional and unexpected content marketing strategy. Content creation is one of the most significant types of marketing strategy which is deployed by around 91% of B2B marketers and 86% of B2C marketers, according to the Content Marketing Institute. But are they doing it the right way and can they identify the easy and effective way of doing it? According to a blog by Neil Patel, 54% of B2B marketers have difficulty in producing engaging content.
Let’s look at 5 simple tips to help you create an effective and creative content marketing strategy, which are listed below:
- Study and Know your Audience
- Have a minimum of 5 different types of content
- Keep up with the buzz
- Monitor your campaign for trial and error
- Always take Analytics seriously
Having listed these tips above, let us explain them in detail one by one.
Study and know your audience
For a content creation-based marketing strategy to work, one of the most important steps is to identify your audience, their traits, personalities, preferences, and choices. If your targeted audience is from Gen Z, and you deliver them a research paper that talks about the importance of your product, it is probably not going to work. This generation likes interactive and short content, likes memes, gifs, short videos. Hence, it is imperative to understand your audience inside out.
Have a minimum of 5 different types of content
Have you ever signed up on a website and immediately received an email and a message about it? It is because the company is utilizing different communication channels, in case one doesn’t work. Now, if you have different sets of target audiences, or even one, it is expected from you to offer different types of content to them, to ensure that they receive the same message and that they definitely receive it. A minimum of 5 content types or more is considered a good facet of content creation-based marketing strategy. Blogs, videos, infographics, buyers’ guides, trend reports, podcasts, can all be utilized.
Keep up with the buzz
You don’t want to be blue coke in the times of Dalgona coffee or Blackberry messenger in the times of WhatsApp. Therefore, you should and you must always identify key trends and create content accordingly. Identify the most searched keywords and use them to generate organic traffic. Going with the trends is specifically important for creative effective content to keep up with your social media marketing strategy. Make use of martech tools that deliver the latest insights about the ongoing trends.
Monitor your campaign for trial and error
Before solidifying on one content type and its execution in a campaign, understand one thing, that this might not necessarily work in the next month just because of its working in this. Always try different approaches and identify what brings in the most results. Perform this practice before developing a new campaign every time. It will inculcate diversity and you will understand your performing assets better.
Always take Analytics seriously
When looking at the results, do not just look at the final outcome, look at different analytics and insights that you receive along with them. Alter your campaigns accordingly and make sure you take action on the indicators that the analytics display. Integrate Analytics tools and record your KPIs and valuable metrics to make informed decisions.
A customized content marketing strategy might look easy, but there is a lot that happens behind the scenes. Actively investing in content marketing will derive results and drive growth and efficiency in the performance of your business. Innovative, up-to-date content creation-based marketing strategies that engage the customers are bound to bring in, consistent results.